© Kiel-Marketing / Jan-Michael Böckmann
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Björn Both for us at THW in front of 10,000 fans: “Nothing comes from nothing.”
In the end, THW clearly won the home game – but there were three other winners that evening: the German Committee of the UN Ocean Decade, the THW initiative För de Küste as host and host city partner of The Ocean Race Europe - and the Ocean Race Europe itself, which was announced by Björn Both. Björn is not only the frontman of Santiano, but a sailor himself and a tireless ambassador for marine conservation.
Now Björn Both from Flensburg (!) was sitting at the THW game and cheering on our team. With a clapping cardboard, which I had clearly placed in his heart and hand. It all started a few weeks earlier with a small WhatsApp question asking if he would like to support us in promoting The Ocean Race at the THW sustainability match day. The answer came quickly and briefly: "Sure, when do I have to be where?"
© Kiel-Marketing / Jan-Michael Böckmann
We got to know each other during the interview for Storydeck and I quickly realised that Björn is a rocket that only needs a spark to go off. Not just once, but again and again, with a roar, a paradise of lights and always with a good laugh. Björn's diary is jam-packed, not only with Santiano tour dates, but above all with his countless endeavours and projects relating to marine conservation.
Host City Partner
The Ocean Race Europe 2025
The STORYDECK is a recognised activity within the framework of the UN Ocean Decade.
We all sail in the same boat
The fact that the Ocean Race is a credible ambassador for the protection of the oceans not only inspires us, but also convinced Björn. So - ZACK AHOI! - Björn stood in front of 10,000 enthusiastic handball fans before the game and during the half-time break and also gave an interview to the sports channel DYN, which was broadcast throughout Germany. Together with Kim Nierobisch from the German Committee of the UN Ocean Decade, of which Björn is also an ambassador, he talked about the importance of ocean protection, what can be learnt from seafaring for climate protection and what all this has to do with the Ocean Race Europe.
© Kiel-Marketing / Jan-Michael Böckmann
© Kiel-Marketing / Jan-Michael Böckmann
A big thank you
Björn came to Kiel from Flensburg that evening without a fee. During a brief moment during these appointments, I asked Björn what motivates him to keep accepting such requests, to keep getting involved and then to be on the ball. His answer can apply to all of us when it comes to climate and marine protection: "Nothing comes from nothing."
© Kiel-Marketing GmbH
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